Safety Jogger strengthens AG Insurance – Soudal Quick-Step

After Safety Jogger started a collaboration with the men's team Soudal Quick-Step last year, they will now also support the staff and riders of AG Insurance – Soudal Quick-Step.

Safety Jogger was founded in 2001 as part of the Cortina group. Over the decades, the company has developed into an enterprise with a global character, where innovation and safety are decisive. They want to be able to help and support people, in each setting, and help them realize their dreams. Today, Safety Jogger is an international brand of personal protective equipment that is characterized by offering the most advanced safety products. These achievements are always preceded by constant investment in product development, research and state-of-the-art technology.

Safety Jogger have recently extended this line, where they want to help each individual, also into the world of cycling. With this collaboration, the company will help our riders make their dreams come true.

“We are delighted with the support of Safety Jogger. Equality is one of the most important values ​​within this company and that is why they have consciously made the choice to strengthen our squad. Our riders are very enthusiastic about the shoes they received from Safety Jogger. Women are a bit more critical than men with regard to what they wear, but these Safety Jogger models are very popular and fit in seamlessly with the young, hip style of our team,” said team manager Natascha den Ouden.

"Supporting each member of the team" is therefore the slogan of Tom Gybels (Global General Director Safety Jogger Works). As a loyal sponsor of the Soudal – Quick-Step cycling team with our wide range of safety, outdoor and lifestyle shoes, it is a natural choice to support not only the riders and employees of the men's team, but also to support the talented riders of AG Insurance – Soudal Quick-Step. Moreover, we always prioritize diversity and an inclusive product portfolio within our company and this collaboration fits perfectly with our way of working.

“We are proud to support this ambitious women's team,” said Tom Gybels, Global General Director of Safety Jogger Works. “And especially to do this with the three different brands of Safety Jogger. The mottos of our brands fit seamlessly with the core values ​​of the AG Insurance – Soudal Quick-Step team. For example, the safety brand Safety Joggers Works stands for 'protection from head to toe for every workplace', which fits perfectly with the ambition of the women to perform in every environment and to constantly take their performance to a higher level. The motto 'explore every adventure' of the outdoor brand Safety Jogger Adventure reflects the ambition to push their limits again and again. And the lifestyle brand SJ stands for freedom to move, which is a good reflection of their passion to move and build their way to the top. This collaboration is therefore the cherry on the cake in our entire sponsorship story.”